Abraham Joffe ACS | Blog
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15 May Jeff Arnett – Jack Daniel’s 7th Master Distiller

Jeff Arnett is only the 7th Master Distiller of the legendary Jack Daniels Tennessee Whiskey since its founding in 1866. Here he speaks about what it personally means to be the new “steward” of Jack Daniels heading into the 21st century. This piece was commissioned for the first offical Jack Daniels event in Australia to host a Master Distiller.


Given a last minute green-light to have just over an hour of Jeff Arnett’s time, we really had to move fast and shoot as much as we could to produce this piece. While waiting in the visitors centre of Jack Daniels Distillery, we popped off a few shots of the large black and white photographs that adorned the walls.


Jeff was fantastic on camera. We spent 5 minutes talking about what we were hoping to acheive with this piece.. a personal account of what it means to him to be the 7th Distiller of this iconic brand. This pre-interview chat proved valuable as we were able to avoid taking the interview to the wrong areas..


He then really opened up about his journey to becoming Distiller and where its all headed in the future.


I love his finishing line.. “this is not my whiskey, its Jack’s”


In the last 10minutes we were lucky enough for Jeff to open up the barrel house and let us film him exploring the batches..


Gear used: Canon 5Dm2 + 50mm lens on Manfrotto Monopod.
Lighting: window light with lightpanel offset. .

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01 May Africa wildlife assignment

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Denis Glennon
May 2012

Abraham Joffe – Australia’s Top DSLR Cinematographer

Abraham Joffe

Abraham is an award-winning cinematographer and is regarded as one of Australia’s top DSLR film makers. He has a great passion for pictorial story telling and film making in the real world.

He is also an experienced underwater cameraman with several documentary films to his credit. He has filmed throughout the Solomon Islands, East Timor and around Australia.

A highlight of his work was shooting with the late Malcolm Douglas in the far corners of The Kimberleys.

Along with his commercial production, Abraham is a sought after wedding cinematographer, speaker and educator in Australia and internationally.

He owns and manages the Sydney-based company Untitled Film Works – the “untitled” philosophy comes from his belief that every pictorial story captured is told by the discovery process which is unwritten.

Abraham will be joining the Namibia Self-Drive Photo Safari 2012, to:

  • Teach participants how to get the most from the HD video functions on their cameras. This will be the first tour on which Iconic Images introduces participants to this medium and I could not think of a better place in Africa to be taught film making, using your own camera, by one of the best DSLR cinematographers in the business.
  • Produce for Iconic Images three short BBC-quality promotional films. On location we will discuss how the photography of tour participants might be included in these films.

I would encourage you to read up on the HD video functions of your camera before you arrive in Africa. Learning from a master cinematographer is an opportunity not to be missed.

To see a selection of Abraham’s stunning film work visit his website at: Untitled Film Works.


Jay Collier – Tour Co-leader

When teaching and film making in Namibia, Abraham will be assisted by Jay Collier, Canon Professional Services, Sydney. Jay is a master photographer whose passion is wildlife photography and teaching photographers how to get the best from their equipment. His understanding of photographic theory and the features and functions of today’s cameras and lenses is second to none. This expertise has been accumulated from working in the professional division of both Canon and Nikon in Australia and will be made available to participants during the photo safari.

Should you have any queries please drop an email to denis@denisglennon.com or give me a call on 0418 923 103.

Best Regards,

Denis Glennon AO

Enquire Now


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19 Jan Karen Willis Holmes – bridal couture

Karen Willis Holmes is one of Australia’s leading couture bridal gown designers.


This is her story told in her own words.


Film Credits:
Art direction: Tatjana Green + Marlon Simmons
Cinematography: Alfio Stuto Jr + Abraham Joffe
BTS coverage: Andrew Prochuck + Noel Bare
Edit + Grade: Marlon Simmons


Song: “Peace Song” by Kye Kye (licensed)


Production kit used:


Canon 5Dm2 Camera x 3


Canon Lenses
24mm 1.4
35mm 1.4
50mm 1.2
85mm 1.2
100mm MACRO IS
135mm 2.0
70-200mm IS II


Lighting: variety of led panels, dido lights and foam core panels.


Stabilization tools: Cinevate Slider, ProAm Crane, Miller Tripods, Manfrotto Monopods.


Audio: Sennheiser BOOM (for interview), ZOOM recorder for ambient recordings.




untitled film works

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21 Oct Abraham Joffe presenting at AIPP’s the EVENT

Its an honor to have been asked to speak at the AIPP (Aust. Institute of Professional Photographers) largest conference on their calender – their annual “the EVENT” held this year in Adelaide.


Its a sign of the times that photographers are showing so much interest in the power of shooting motion pictures with their DSLRs.


Abraham Joffe will be talking on a variety of aspects in transistioning from shooting still photography to cinematography.


Topics will include – intro to film language, manual focusing, cine-tools – (glidecam, sliders, monopod) intro to audio, shooting sequences, + mastering your settings for cine.



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